MAHLE Industry – Positionierung und Corporate Design | bodenseecrew Marken- und Kommunikationsagentur

customer: MAHLE Industry - System- und Komponentenlieferant

Für den Geschäftsbereich Industrie, mit seinen zum Zeitpunkt der Aufgabenstellung vier Divisionen Filtration, Water Technologies, Engine Components und Thermal Management, entwickelten wir ein Positionierungsmodell inklusive eigenem Erscheinungsbild, als Subidentität zur Dachmarke MAHLE und Abgrenzung zum Geschäftsbereich Automotive. Dabei galt es die Stärken herauszuarbeiten. Bei MAHLE Industry wurden diese in Form des Versprechens „We engineer values“ auf den Punkt gebracht.

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Details
Competencies
Design
Brand Guidelines
Brand Portal
Corporate Architecture
Corporate Design
Corporate Forms
Digital Prototyping
Editorial Design
Guidance System
Illustrations
Imagery
Industrial Design
Infographics
Interface Design
Interior Design
Key Visual
Lithography
Logos
Material Guidelines / Material Specification
Messedesign
Office Equipment
Packaging
Packaging Design
Pictogram System
Pop-Up Store
Presentations / Presentation Design
Printed Matter (Flyers, etc.)
Product Design
Retail Design
Showroom Design
Signage
Style Guides
Technical Design
Typography
UX / UI Design
Workplace Design
Branding / Brand
Brand Architecture
Brand Audits
Brand Claim
Brand Cooperation
Brand Implementation / Brand Implementation
Brand Management
Brand Management
Brand Positioning
Brand System
Brandbook
Branding Strategy
Corporate Culture
Corporate Identity
Corporate Language
Corporate Purpose
Corporate Values
Digital Asset Management
Employer Branding
Naming
Product Branding
Re-Branding
Advanced Computing
Artificial Intelligence (AI / AI)
Augmented Reality (AR)
Big Data Analysis
Block Chain
Chatbot
Chatbots / Language Assistants
Cloud Architecture
Cloud Computing
Container Management
Conversational Interfaces (CI)
Deep Learning (Dl)
IIoT (Industrial Iot)
Internet Of Things (Iot)
Machine Learning (ML)
Mixed Reality (MR)
Smart Data
Virtual Reality (VR)
Advertising
Advertising Production
Campaigning Advertising
Copywriting
Crowdsourcing
Digital Out Of Home
Digital Signage
Endorsement
Poster Campaign
Print Ads
Sponsoring
Testimonials
Audio
Dubbing
Localization
Voice Over
Classic Marketing
Ambient Marketing
CRM
Children Marketing
Cooperative Marketing
Customers Clinic
Dialogue Marketing
Direct Marketing
E-Book
Guerilla Marketing
Inbound Marketing
Market Research
Marketing Strategy
Neuromarketing
Outbound Marketing
POS
Retail Marketing
Sales Promotion
Trade Marketing
Digital Transformation & Innovation
Agile Development
Collaborative Learning
Community Learning
Customer Journey
Design Sprints
Design Thinking
Digital Training
E-Learning
Employee Development
Leadership Training
Lean Startup Method
Learning Management System
Product Consulting
Product Design
Rapid Prototyping
Web Based Training
Event
Anniversary
Award Ceremony
Barcamp
Conferences / Conventions
Congress
Cooperation Events
Event Management
Event Marketing / Live Communication
Event Sponsorship
Gala Event
Incentives
Kick-Off Event
Measure Up
Motivation Events
Out Of Home
Pop-Up Store
Promotion
Public Event
Roadshow
Shows
TV Event
Team Event
Virtual Reality (VR) - Promotion
Workshops
It Services / Service
Continuous Delivery
Devops
Micro Services
SDK Dev
Software Development
Technology Evaluation
Test Automation
Media
Media Planning
Media Research
Media Shopping
Media Strategy
Product Sampling
Programmatic Advertising
Real-Time Advertising
Mobile / Apps
Analytics / Attribution / Tracking (Mobile)
App Design
Aso
Augmented Reality Apps
Conception (Mobile UI / UX)
Cross Platform
Gamification
Hybrid / Web Apps
Mobile App Development
Mobile Commerce
Mobile Marketing
Mobile Prototyping
Native Apps
Push Notification Service
Quality Assurance (Apps)
Virtual Reality (VR) - Programming
Online Marketing
Adform
Affiliate Marketing
Branded Content
Content Marketing
Conversion Optimization
DV360
Display Ads
Display Marketing
E-Mail Marketing
Flashtalking
HTML5 Banner
Influencer Marketing
Marketing Automation
Performance Marketing
Real-Time Marketing
SEA
Sizmek
Targeting
PR / Communications
Agenda Setting
Annual Report
Blogger & Influencer Relations (PR)
CSR
Campaigning PR
Change Communication
Communication Concepts
Compliance Communications
Content Strategy
Corporate Communications
Corporate Publishing
Crisis Communications
Editorial TV-Reports
Editorial Texts
Employer-PR
Employers Communication
Fair-PR
Financial Communications
Internal Communication
Issues Management
Lobbying
Media Cooperation
Media Monitoring
Media Relations
Media Training
Newsroom
Online PR
Organization Design
PR Campaigns
PR Events & -Actions
PR Strategy
Podcasts
Press Conferences
Press Relations
Project Communication
Public Affairs
Radio Editorial Posts
Reputation Management
Roundtable
Storytelling
Studies
Surveys / Polls
Think-Tanks
Translations
White Paper
Sales / Sales
Amazon Market Optimization
Amazon Marketing
Amazon Ppc (Pay Per Click)
Amazon Product Placement
Call Center
Crowdfunding Campaigns
Lead Generation
Lead Management
Sales Support
Sales Training
Telemarketing
Social Media
Blogger & Influencer Relations (Social Media)
Community Management
Facebook
Google+
Instagram
LinkedIn
LinkedIn / Xing
Messenger
Online Monitoring
Paid Social
Pinterest
Snapchat
Social Content Strategy
Social Media Campaigns
Social Media Consulting
Social Media Editor
Social Media Strategy
Social Media Training
Social Media Workshops
Social Stories
Social Video
Tiktok
Twitter
Xing
Youtube
Video / Film / Motion Picture
3D
Animations
Cinema Spots
Explanatory Videos
Footage
Image Movies
Interactive Videos
Learning Videos
Live Streaming
Music Production
Online Spots
Photography
TV Commercials
Trailer
Video Podcasts
Video Strategy
Videos
Virals
Web / Internet
Adwords Analysis & Campaigns
Amazon Seo
CMS
Campaigning Digital
Digitization Strategy
Drupal
E-Commerce & Webshops
Hosting
Landing Pages
Loading Time Optimization
Magento
Microsites
Monitoring
Off-Page Optimization
Onpage Optimization
Pimcore
Product Configurator
Relaunch (Website)
Responsive Design
SEO Strategy
Shopware
Single Page Application (SPA)
TYPO3
Web Design
Web Development
Web Prototyping
Webinars
Wordpress
Industries
A
Agricultural Economics
Agriculture
Animals
Architecture
Art
Associations
Automobile
Automotive
Aviation
B
Banks
Beverages
Biology
Biotech
Book Industry
Brewing industry
Business Software
C
Career
Chemistry
Cleantech
Clinics
Construction Industry
Consulting
Consumer Electronics
Consumer Goods / Fmcg
Cosmetics
Craft
Culinary
Culture
D
Dental
Diy
E
E-Commerce
E-Mobility
Economy
Education
Electronics
Energy
Entertainment
Environment
F
Facility
Family
Fashion
Fashion
Fin Tech
Finance
Financial Services
Fitness
Food
Furniture / Fixtures
G
Gambling
Garden
H
Hardware
Health
Healthcare
High-Tech
Home / Garden
Hotel / Catering
Human Resources / HR
I
ICT
IT
Industry
Infrastructure
Innovation
Insurance
L
Law
Leisure
Lifestyle
Logistics
Luxury
M
M & A
Machinery / Plant
Mail Order Business
Media
Medical
Medical Community
Metal Industry
Motorcycle / Bicycle
Motorsport
Music
N
Natural Cosmetics
Nature
Nonprofit
Nutrition
O
Orthopedics
P
Pharma
Politics
Products That Need Explanation
Public Affairs
Public Facilities
Public Relation (PR)
Publishing
R
Raw Materials
Real Estate
Related Products
Renewable Energy
Research
Retail / Retail
S
Safety
Sanitary
Science
Service
Sharing Economy
Societies
Software
Sports
Startups
Supplier
Sustainability
Systemgastronomie
T
Taxes
Technology
Telecommunications
Tobacco
Tourism
Toys
Traffic
Transport
W
Wearables
Wholesale
Objective
Attract Employees
Customer Experience
Customer Loyalty
Develop Market
Image Work
Increase Fan Base
Increase Sales
Lead Generation
Media Coverage
Raise Brand Profile
Reach Audiences
Solicit Funds
Visibility in the Web
Audiences
Agencies
B2B
B2B2C
B2C
B2E (Employee)
Children
Economic Decision Makers
Generation Y
Men
Multipliers
Parents
Policy Makers
Scientific Decision Makers
Stakeholder
Startup Scene
Women
Youth

Competencies

Industries

A

B

C

D

E

F

G

H

I

L

M

N

O

P

R

S

T

W

Objective

Audiences