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Agentur-Projekte im Bereich Markenpositionierung

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Aqseptence Group – rebranding

In spring 2016, the Bilfinger Group sells its Water Technologies division to the Chinese environmental technology company Chengdu Techcent Environment. In the course of this transaction, Truffle Bay develops a new brand positioning and a new name for the division and designs the new brand appearance.

Jelbi – the new mobility brand for Berlin

Our cities are growing bigger and bigger. Work and leisure merge. We are constantly on the move and always mobile. But yesterday's mobility cannot be the mobility of tomorrow – this applies especially to our big cities. With Jelbi (from the Berlin slang »Jelb« for the color yellow), Berlin's public transport operator Berliner Verkehrsbetriebe (BVG) has therefore developed a new intermodal mobility concept, which in the future will connect so-called »mobility hubs« at important junctions with Berlin's subway, S-Bahn, tram and bus, as well as ferries, with sharing and service offerings from private providers such as car sharing and taxis, bike and scooter sharing, e-charging stations, and potentially even shops and package stations. These offers can be used via a dedicated app, with which Jelbi is to become the digital mobility guide in the German capital, aiming to enthuse Berliners and visitors to the metropolis for the new, intelligently networked and sustainable mobility offer. To make this offer known to a broad public, Truffle Bay developed the brand strategy and positioning as well as the flexible brand design for the new brand.

Körber Digital – brand development

Internationally, Körber stands for outstanding performance in the technology sector. In order to optimally align the Group for the digital change, the new Körber Digital division was founded in 2017. Based in the start-up hotspot of Berlin, Körber Digital acts as a Group-wide catalyst for all issues related to digitization. As a strategic brand consultancy, Truffle Bay has supported the Körber Group in developing the brand strategy for Körber Digital from the very beginning. At the same time, the corresponding, progressive brand identity was created in the form of a multifunctional, fluid design system that underscores the radically revolutionary character of the brand.

Vonovia – time to rethink housing

At the end of 2014, Deutsche Annington and GAGFAH merge to form the second largest residential real estate company in Europe. Characterized by a private equity past, both companies have serious reputation problems. Previously, the exit of the private equity owners had already cleared the way for an initial public offering and the realignment of the business model. The newly formed company sees itself as a customer-oriented provider of needs-based housing and housing-related services. Truffle Bay was commissioned to develop a new corporate brand with a new name, brand strategy and positioning and visual brand identity.

Loo&Me – the public toilet with entertainment factor

On average, we spend 230 days of our lives sitting on the toilet. The demand for comfortable and modern toilets in urban environments is constantly increasing. But public toilets are still far too often places that you just want to leave quickly: clinical, cold, boring – at best. Against this background, the Tank & Rast Group, Germany's leading supplier of gastronomy, retail, hotels and fuel on the motorways, is introducing a new toilet concept especially for urban, design-conscious target groups. Truffle Bay was commissioned to develop the name, brand strategy and positioning, as well as to create a unique design for the brand.

Bilfinger – rebranding

»We're not a construction company anymore.« – Roland Koch, from 2011 to 2014 CEO of Bilfinger, put it in a nutshell. Bilfinger Berger has undergone a fundamental transformation process: Over the years, the company has transformed itself from a construction group into an internationally active engineering and services company. In 2011, Bilfinger Berger generates about 80 percent of its total output volume in the services business. In the public perception, however, the company, which comprises some 300 individual brands, continues to be perceived as a construction group. In order to express this change and the strategic realignment, to strengthen the brand's presence, and to communicate the Group's service range and structure as an engineering and services group, Truffle Bay was mandated to revise the brand strategy and create a new corporate design.

LEDVANCE – brand development

In the course of a strategic realignment, Osram spins off its traditional lamps business in 2015. Truffle Bay develops a new brand positioning for the legally independent company, the corresponding employer brand and the accompanying communication strategy.

About Agenturmatching

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What Clients say about Agenturmatching

  • Niclas von Seidlitz
    “Agenturmatching provided me with a highly accurate selection of suitable agencies within 24 hours. This shortened our search process enormously.”
    Niclas von Seidlitz
    Global HR Generalist
  • Susanne Kopsch
    “For our Europe-wide campaign, we were looking for a large agency with an international format. Thanks to Agenturmatching, we found our partner. We can absolutely recommend the platform.”
    Susanne Kopsch
    Manager Marketing Communications
  • Stefan Eichhorn
    “Agenturmatching saved us the time-consuming pre-screening of providers. Within a very short time we found a suitable agency.”
    Stefan Eichhorn
    Social Media Coordinator
  • ​Christian Griem
    “Our first matching was about a very special and huge project for which we needed local support with fresh ideas. Within a few days I had exactly what I needed and was thrilled with how quickly the collaboration could begin.”
    ​Christian Griem
    Head of Market Hall
  • Katharina Keupp
    “We were under a lot of time pressure and agency matching suggested exactly the right agencies in the shortest possible time. Then everything went super fast and we were ready to go.”
    Katharina Keupp
    Project Manager Command Control
  • Jonathan Kohl
    “The agency scenery is not easy to see through as a company. Agenturmatching comes to work with expertise, efficiency and customer care and lightens the dark by simply introducing us to the top agencies for our project.”
    Jonathan Kohl
    Founder & CEO
  • Goran Goić
    “We have already used Agenturmatching several times and the matching has always hit the mark - no matter whether we were looking for an agency for strategic consulting, crisis communication or communication design.”
    Goran Goić
    Head of Corporate Communications
  • Markus Schmid
    “The cooperation with Agenturmatching was fast, sympathetic and, above all, target-oriented. For our web relaunch I was recommended agencies that not only understood us, but also made a lasting impression on us.”
    Markus Schmid
    Marketing Consultant
  • Thomas Kaiser
    “We are specialists in our field and needed an agency that was also a specialist. Agenturmatching has helped us understand what we need and delivered agencies that can do just that. Seamless and perfect.”
    Thomas Kaiser
    Head of Int. Marketing
  • Dr. Matthias Salge
    “That worked out great! We received intros to agencies that fit in perfectly and decided directly for one of them. Agenturmatching is absolutely recommendable.”
    Dr. Matthias Salge
    Spokesman of the Board
  • Jennifer Kammer
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    Jennifer Kammer
    Marketing Agriculture
  • Julia von Westerholt
    “We have found our corporate design agency through Agenturmatching. Simple, efficient and professional.”
    Julia von Westerholt
    Deputy Director, Marketing, Communications & Fundraising

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