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In March 2017 cannabis is legally approved as a drug in Germany. Nevertheless, it still has a problematic image, because it is mainly perceived as an intoxicant. The medical possibilities, e.g. in pain therapy, are little known so far. Canopy Growth is the largest producer of medical cannabis in the world. When entering the German and European market in 2016, the Canadian company intends to position its medical brand Spectrum Therapeutics and educate about medical cannabis to overcome current prejudices. Klenk & Hoursch in this context employs trade media relations mainly targeted at healthcare professionals and patients.

For the second time, the world's largest online travel portal Expedia commissioned an international, representative study on travel behaviour, for which 18,000 participants from 23 nations were surveyed. We communicated the findings of this study on the German market in 2019. With a tailor-made launch campaign, we edited the insights of the study in an attractive and media-friendly way, thus underlining Expedia's core competence as an industry expert with a clear consumer focus.