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CRU Brand Consultancy

Multiple Services
B2B & B2C specialist
6-10 Employees
founded at 2018
Owner-managed
Branding / Brand
Design
Web / Internet

Our Philosophy

In everything we do we are striving for the extraordinary – from planning via story to design and experience.

About us

CRU is a Brand Consultancy in Berlin. We create meaningful brands that stand out through their sophistication and deeply resonate with people.

Works

G2K Group - Company Rebrand

Details under:g2k.ai/de/
For the AI platform provider G2K we didn’t just do a rebranding — we helped to bring about their reincarnation: By christening their platform Parsifal. By introducing an all new corporate identity, including the custom typeface ‘Good2Type’. And by building a digital experience that showcases the marvels of their AI powered products.

Monsoon Marketing — Brand Identity

Details under:monsoon.agency/
Performance marketing is a numbers’ game. But Monsoon Agency is putting their clients front and centre. We assisted them: by creating their name and a brand story that goes far beyond marketing data. And by delivering a corporate identity that is both strong and humane, including custom lettering and a delightful website.

Branding & CI for ATENTO

Details under:atento.me/
Can you give something as dull as vouchers an awesome look and feel? That’s what #techstartup Atento asked us. Here is our answer. We developed a branding, corporate identity, landingpages & presentation for our friends from Atento.

METRONOM Branding & Website

Details under:www.subtropen.com/project...
How can you get new employees in the high competitive IT- market and get them interested in your business instead of Google or Apple? Our partner agency TROPEN answered on this one with the big campaign #TakeTheExit. We developed the new brand, corporate identity & company website for the IT daughter of METRO AG. The results were great.

KM Croatia

Details under:www.subtropen.com/project...
From zero to a hundred — this is how KM Croatia started up near Zagreb in 2013. Today they are Croatia's biggest metal processing factory with over 300 employees. We helped develop a unique corporate design for online and offline media.

Trade Republic — Visual Identity & Market Entry

Details under:traderepublic.com
Trade Republic — Deutschlands erster provisionsfreier Broker — stand vor dem Markteintritt in Deutschland und hat für die Markteinführung zuverlässige Partner für Brand & Strategie gesucht.

Website Design & Development — Heimathafen

Details under:heimathafen-neukoelln.de/
For the theatre Heimathafen we planned, designed and developed a new landingpage and a new website. All inhouse. In record time.

Webdesign & Entwicklung für #wissenverdoppeln

Details under:wissen-verdoppeln.hiv
Das Kampagnenbüro IWWIT (»Ich Weiß Was Ich Tu«) der Deutschen Aidshilfe informiert darüber, dass HIV unter Therapie nicht mehr übertragbar ist und benötigt dafür eine Kampagnenseite. Unter dem Hashtag #wissenverdoppeln soll eine Kampagnenseite konzipiert, gestaltet und entwickelt werden — und das in Rekordzeit. Ziel war es größtmögliche Aufmerksamkeit zu generieren.

Brand & Website Real Estate

Details under:grossmann-koehn.immo/
Großmann&Köhn Immobilien is a newly founded real estate development company from northern Germany. We developed a distinct minimalistic and scandinavian-like identity with clear typography and a calming colour palette. The identity itself should be a discreet frame for showing the company’s projects.

Competences

Branding / Brand
Brand Positioning
Brand System
Brandbook
Branding Strategy
Corporate Identity
Corporate Values
Product Branding
Re-Branding
Design
Brand Guidelines
Corporate Design
Illustrations
Imagery
Interface Design
Key Visual
Logos
Office Equipment
Packaging Design
Pictogram System
Style Guides
Typography
UX / UI Design
Web / Internet
CMS
E-Commerce & Webshops
Landing Pages
Microsites
Relaunch (Website)
Responsive Design
Web Design
Wordpress

Industry Experience

Agriculture
Architecture
Beverages
Craft
E-Commerce
Energy
Entertainment
Fin Tech
Financial Services
Food
Furniture / Fixtures
Healthcare
Metal Industry
Natural Cosmetics
Public Facilities
Real Estate
Startups
Sustainability

Customers

G2K Group GmbH

since 2020
Company Rebranding, Webdesign and Development, Custom Typeface, and Animations

ATENTO

since 2019
Branding, Packaging & Web for Techstartup Atento.

Heimathafen Neukölln

since 2019
Website Relaunch for berlin theatre Heimathafen.

Großmann & Köhn

from 2019 to 2019
Rebranding & Webdesign for real estate company.

METRONOM GmbH

since 2018
Branding, Corporate Design & Webdesign for METRONOM – IT company from METRO AG.

Trade Republic GmbH

since 2018
Corporate Identity & Brand Strategy for gemanys first comission-free trading app.

IWWIT / Deutsche Aids Hilfe

since 2018
Webdesign & Development for IWWIT from Deutschen Aidshilfe.

Concrete Plaene

from 2017 to 2019
Corporate Identity für Concrete Plaene — Consulting / Venture Fond.

König Metall Croatia

since 2018
Branding, Corporate Design, Website relaunch for metal producer from croatia.

Further Awards

Indigo Gold — 2017 ConcretePlaene

Agency status

 
Validated

Additional features

 
Insurance coverage
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Your Contact Persons

Lasse Giese

Managing Partner / Strategy

Lasse Giese

Jan Erlinghagen

Managing Partner / Creative Director

Jan Erlinghagen

location

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