Agentur-Projekte im Bereich Relaunch (Website)

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Curél, KAO’s Japanese skincare brand, has so far been active and well-known mainly in the Asian region. In addition, there is a brand area in the US, where the market positioning does not correspond to the brand’s actual product. For Curél, the task was to design and implement the website for the UK and US. Also, this implement should be considered as a guideline for internal development based on the Adobe Experience Cloud.

The SPD Hesse commissioned us with the campaign for the municipal financial equalization. The aim was to bring the communication round to a different perspective with regard to the distribution of state funds to the municipalities. The existing government is and was CDU and The Greens.

Mapbox is a provider of custom online maps which can be embedded in websites and applications. Naturally, the primary audience of this kind of service is developers, as they are the ones who end up using it most extensively while building a website or an app in question — and developers need detailed, extensive, up-to-date documentation to be able to work with the external platform. What this means for Mapbox, effectively, is that they need to create and maintain a huge collection of knowledge — documentation for various programming languages and for various platforms — and have both a way of displaying it in a convenient way for the reader, as well as a good way to edit and publish stuff (a content management system, roughly speaking). A set of extra challenges on this project included: - Technical legacy of many tools and frameworks used on the original American .com site - Working with stakeholders across multiple business units and regions with conflicting priorities - Identifying a structure and visual identity that matches the needs of the Chinese audience while still conforming to the existing global brand We mapped out the project and got to work.