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Rigeto Unternehmerkapital (“Entrepreneur Capital”) invests private assets of entrepreneurs and entrepreneurial families in mid-sized businesses for their sustainable value appreciation. Rigeto focuses on investing in established medium-sized businesses from the DACH area that have a viable business model and operate profitably. Providing not just the capital needed, but also the required experience, the private equity firm considers itself to be a strong and trustworthy partner in the development of medium-sized companies.

BST ARCHITECTS create spaces in the fields of industry, commerce, education, culture and leisure. Above all, they use the diversity of DIFFERENT perspectives to harmonize the needs of the client, the wishes of the users and their own architectural standards. BETTY + BETTY has clearly defined the identity that has grown over the years and VISUALIZED it with the help of a tangible brand story in a new design concept.

Within a larger process, ALLBAU AG, as the municipal housing company of the city of Essen, compared itself with other companies in the housing industry throughout Germany in the area of employer offers and services. BETTY + BETTY accompanied the benchmarking process as a partner within an interdisciplinary working group consisting of real estate experts and work psychologists and subsequently presented the results of the scientific study in a report.

In 2016, the Gelsenkirchener Gemeinnützige Wohnungsbaugesellschaft-GGW reacts above all to current political developments. In addition to its core business of housing management and the construction of new housing, it supports the city as a municipal housing company in many challenging issues such as housing for refugees or the creation of kindergarten facilities. BETTY + BETTY has conceived, designed and edited the company report.

FORTUNA DÜSSELDORF and its marketing partner INFRONT SPORTS & MEDIA AG revise their sponsoring concept. In addition to a stronger integration of the brand and the core values of Fortuna DNA, the sponsoring documents are also to be updated on the basis of the new corporate design. BETTY + BETTY has redesigned the sponsorship documents in terms of content, concept and design in order to make selected Fortuna DNA values more visible to existing and potential sponsors.

CRAFTING IT is a subsidiary of IT-Consultancy BRIDGING IT and is responsible for service, support and further development of IT systems. With a clear employer communication, the attractiveness of Magdeburg as a location should be credibly communicated and the profile towards the surrounding competition should be increased. BETTY + BETTY has analysed the status quo and, on the basis of a comprehensive STORY, is focusing on the individual advantages of work organisation at CRAFTING IT over existing and new employees.