task

THE PROJECT: It is about Waldorfshop's redesign, mainly in a strategic way. Which structures make sense? How can the available articles be found best? What are the target audiences?

Waldorfshop is based on the original idea to contribute to the healthy development of babies, children and young people by offering environmentally friendly and pedagogically meaningful products in the sense of Waldorf education.

CHALLENGE: The products should be visible to potential buyers. It required a lot of research work, especially to find out how the items can best be found - and by which target group. The shop's menu was adapted accordingly.

solution

OBJECTIVE: Waldorfshop should become more popular and generate higher income. The aim is to address not only people who are interested in Waldorf products anyway, but also those who are interested in sustainably and fairly produced children's articles. This is done by making the shop easier to find and by establishing clearer structures on the website.

OUR DAILY BUSINESS:
- Keyword research
- Development of the relevant keywords for the product groups
- Strategic consulting of the customer on the basis of the researched data

result

Improve the visibility of the products in the search engines. The target group becomes aware of the products.

We continuously produce results with optimization.