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The start-up company SYNVINA began with the mission to change the nature of plastics by using a 100% bio-based polymer, thus opening up a completely new segment. SYNVINA represents the commercial distribution of organic plastics based on fructose. The fields of application are many and varied, from food films to plastic bottles and textile fibers. For the ambitious goal of this start-up, founded by Avantium and BASF, a corporate branding concept needed to be developed that would carry Synvina's DNA to the outside world.
From factory automation to logistics and process automation, SICK’s sensor solutions keep industry moving. As a technology and market leader, SICK provides sensor intelligence and application solutions that create the perfect basis for securely and efficiently controlling processes, protecting individuals from accidents, and preventing damage to the environment. Industry 4.0 plays a central role in the communications of SICK AG, a manufacturer of intelligent sensors and sensor solutions for factory, logistics and process automation. The brief was to give the topic greater prominence with the start of the Hannover Messe in 2017.
Freudenberg Filtration Technologies provides a wide range of air, gas and liquid solutions. The Filtration division of the Freudenberg Group can look back on 60 successful years. Alongside continuous internationalization, the company has steadily increased its innovative strength in particular. Our task: consistent orientation to the needs of the company’s target groups.
As a leading purchasing service provider on the German hospital market, Prospitalia provides its customers and partners with long-term competitive advantages and security in a constantly changing and complex market. As a result of several acquisitions and the continuous growth of Prospitalia, it became apparent that there was also a need for action in brand communication. In doing so, both the market positioning should be revised, and a contemporary corporate image should be developed to differentiate itself from competitors and to underline the long-term corporate strategy.
Founded in 1862, the Münchner Bank is the oldest and biggest credit company in all Bavaria. Fifty branches and about 500 employees in and around Munich live up to their cooperative principle every day. The community principle has been deeply rooted in the founding idea of cooperative banks. This is why we supported our client with a brand strategy that brings the idea of sharing money into our modern era of sharing as a first step. As the whole banking sector faces dramatic changes, principles of community-based services have never been more present and relevant than today.
Metzger & Sohn stands for unmistakable Tyrolean flavours. As a virtual selling point for alpine meat from Tyrol, Metzger & Sohn offers its customers a culinary world of flavours full of mountains, juicy herbs and cosy parlours. The butcher’s shop Piegger from Sistrans wanted to distribute its artisanal and traditionally made alpine meat products also online. On the one hand, it was important to make the uniqueness and quality of the products tangible and, on the other hand, to position itself unmistakably and successfully in the fast-growing food online trade.
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